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1st, the jargon. Back link: this is exactly where a web site links to your website i.e. Site X has a link pointing to your website, so your internet site has a back link from Internet site X One particular-way link: where only website X links to your website, but your web site does NOT link to website X Reciprocal link: where two websites have swapped links so they both link to every single other Anchor text: the text/description that is associated with your link on the back link website. Page rank: Google's proprietary method for assigning a value (from 1-10 exactly where 10 is greatest) to the combined quantity and the quality of back links pointing to your site. Frequently abbreviated to "PR" Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a website on it. So if a site has a SERP of three, it indicates for a distinct keyword search it appears on page three of the outcomes. Note that some men and women use SERP to refer to the position on the page, so that a SERP of three may possibly also mean the internet site appears at #three on the very first page. Check you page rank and backlinks now! Speedy and easy Page rank checking at what does it all mean? In the online marketing globe, Page Rank implies a lot. Increasing a website's PR is one of the major foci of online marketing. The aim is to get as high a PR as attainable for your website. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the top quality of the website linking to your web site. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content is also critical. If you internet site is an e.g. Real estate internet site, then a back link from a web site dealing in scuba gear may not be worth significantly to you. But back links from web sites that have very good PR and are related to you (e.g. by sector or by region/location) are well worth pursuing. By growing the quantity and quality of links pointing to your website, more than time you will enhance your PR. Note also that a lot of other engines also use back links as element of their SERP algorithm. Some might not be as sophisticated as Google, but numerous measure the number of back links in their index and use this as portion of how they rank your web site beneath a particular search. You can check your back links and page rank at how do I boost my Page Rank? Firstly, make certain your website has very good quality content material. Make other internet sites and their owners want to link to you. Then get out on the web and start off creating propositions to other web site owners in related fields. Ideally, you will get links from sites that have a higher Page Rank than yours, but this isn't constantly feasible. What you must appear for are sites that: Have great content Are relevant or connected to your internet site Have some Page Rank already (i.e. not brand new) Also, older domains may do much better than newer domains Some of the do nots. Be wary of FFA (Totally free For All) internet sites frequently these do you no good and can really do you damage as they tend to be viewed as spam internet sites by some engines. Do not "spam" your anchor text make it related and do not overload it with key phrases or repetitions. Vary your anchor text. Use various variations or re-writes of anchor text on distinct sites. Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever cause) then you will not get any benefit from it. Make certain that the pages you spot links on have limits to the number of links listed. Single figures are perfect, but not often attainable. seo outsourcing