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If you're an emerging business with the next great item, occasionally you need an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial businesses at an early stage - shelled out more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an straightforward job. Safer Smokes Inc. is one firm that understands the challenge of attracting the correct investors. This development-stage company is tapping the smoking cessation industry with a unique tobacco-free of charge, nicotine-free smoke called Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may be too soon to strategy significant venture capital firms, however time to move beyond networking with family and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the true investment chance," said Torigian. So how do firms like Safer Smokes attract their angel?

• Have a clear-cut target market place for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.

Most angel investors favor organizations that are likely to show positive cash flow within their first 18 months, so having these kinds of statistics about your industry can be an incentive.

• Match the company program objectives to the angel's threat tolerance. Investors want to know the product or service will be unique and well-cultivated. Safer Smokes has a patented remedy that business officials say will "influence the landscape of the well being care industry." ideangels