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If you are an emerging firm with the subsequent wonderful product, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage companies last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nevertheless, is not an simple job. Safer Smokes Inc. is one company that understands the challenge of attracting the right investors. This development-stage company is tapping the smoking cessation market place with a special tobacco-totally free, nicotine-free of charge smoke called Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is truly made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may be also soon to method huge venture capital firms, however time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the genuine investment chance," mentioned Torigian. So how do organizations like Safer Smokes attract their angel?

• Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors favor firms that are most likely to show positive money flow within their initial 18 months, so having these kinds of statistics about your industry can be an incentive.

• Match the business program objectives to the angel's threat tolerance. Investors want to know the item or service will be distinctive and well-cultivated. Safer Smokes has a patented remedy that business officials say will "have an effect on the landscape of the well being care business." idea angels com