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4 Creative Marketing Ideas to Improve your Wellness Business Sales Now
Based on International Spa Association President Lynne McNees, "Since the economical downturn, the customer is much more educated than in the past when it comes to value and investing in themselves. They expect a return on their own investment, plus they aren't falling for just about any tricks or gimmicks. They want tangible results and information which will increase their quality of life." Exactly what do you need to do to promote effectively towards the educated consumer? How will you set yourself apart from a sea of competitors? Here are 4 cost-effective and time-tested holistic business marketing strategies that will help you break right through to the customers you would like!
Customer Service
Customers are pinching every penny nowadays. When they pay for pampering, their expectations concerning the level of service they receive has grown exponentially! Holistic Practitioners can respond, retain, and improve their clientele by customizing each guest's experience. For example, 87% of polled spas are choosing customer feedback mechanisms, but what else can you do? For just one, begin by creating a customer loyalty program. Get creative: incentivize regular customers by providing discounts on the sliding scale based on their quantity of visits. Referral programs are an execllent method to incentivize your current fans to improve your client base. Have a log of customer birthdays and anniversaries, and provide a no cost 30-minute session for them or their spouse.
Moreover, providing gifts with purchase (GWP) is cheaper than you think. Enquire together with your current product vendors-often if you display signage in-house or a logo on your website for any specific company's product (such as a massage oil or moisturizer for example), the seller provides you with free samples as a swap you can use as GWPs for clients. Save these product samples and use them only for those who purchase service packages in order to boost revenue!
Don't forget to personalize! It's human nature to like to see our name on things-whether you signal each client home with an individualized printout of future treatment recommendations, or invest $20 inside a label maker or printer template to monogram their product order, or produce a welcome card upon arrival, personalizing is a great method to make guests feel special and cared for.
Giving Back
Consider offering promotional pricing or complimentary mini-pampering services to community leaders for example teachers or military personnel. Plan a monthly event when clients are typically slow to complete these sessions like the "First Monday from the Month". Not only are you providing an excellent service to those deserving or even in need, but it is additionally a great opportunity to advertise yourself like a business that cares! Your family customers will like that, and feel even more validated they made the right choice of practitioners!
Giving back may also accomplish your holistic business marketing goals. Partner with a charity with a popular agenda. Give them your resolve for offer a complimentary mini session to individuals who are able to demonstrate a donation receipt of a certain denomination in exchange for your company information being represented online or direct mail campaigns. Better still, every complimentary session you perform, you are converting into a potential customer by offering a future discount and securing an email for your list.
Another option is giving on a larger scale by sponsoring events in your area and teaming track of hospitals, schools or any other related established institutions to assist educate consumers concerning the importance of leading the kitchen connoisseur. You will be shocked at the free exposure you receive as well as the future referrals!
Sampling Menu
Restaurants that serve small tasting plates are hot at this time, why shouldn't the wellness industry make the most of a sampling menu-especially for new customers in a tough economy who might be weary of the commitment. Offering mini services for busy professionals at lunchtime or perhaps a personalized grouping of sample services for the eclectic customer who wants to try everything has become a popular way to get an idea of treatments. With 86% of polled spas offering shorter treatments and 46% of owners experiencing a rise in Half hour or less treatment bookings, a sampling menu seems to be an ideal small treat that will surely hook new customers permanently!
Beauty Rest
Should you polled all busy professionals about what they wished they might change about their busy lives, we bet you would find "getting more sleep" within the top 5 of responses! We live in a sleep-deprived society, and although pampering treatments like massages, facials, body wraps, and yoga instruction offer a respite from the craziness of contemporary life, it often ends so abruptly. Let's say you turned your slow days into gain crafting treatments directed at total relaxation, after which, after the 45-minute session, allowed the consumer to relish within the music and lie up for grabs for a blissful additional 45 minutes (for any total of 90), only to be softly awakened by a pre-set alarm? You not only reach book clients on previously difficult days, it can make you go ahead and take extra 45 minutes to perform non-client related business tasks such as Facebook updates, email blasts, and blog entries.
